About us

I started this brand with a simple idea: to build something that carries both purpose and pride.

Growing up, I was surrounded by people who believed in being prepared for anything. Farmers, hunters, ranch hands, folks who worked with their hands, fixed what broke, and never waited around for someone else to do it. A good belt wasn’t just for holding your jeans up. It was part of your life, worn, scuffed, strong, and always there when you needed it.

Years later, I wanted to bring that same spirit into something timeless, a piece that honored Western grit but fit the world we live in today. So I designed a belt that’s more than leather and metal. Each one hides a small, perfectly balanced blade within the buckle, not for show, but as a quiet nod to self-reliance.

This brand isn’t about trends or mass production. Every belt is crafted with care, built to last, and made for those who appreciate quality you can feel.

I didn’t want to just sell belts. I wanted to create something that carries a story, yours, mine, and everyone who believes a man’s gear should say something about who he is.

Welcome to the line.
Jack Mercer, Founder of Holstr